Amazon Account Management (A-Z)
Full Service Account Management
Our Amazon experts manage all the pillars of Amazon: SEO, PPC, catalog and more. When these are optimized and are in sync with each other, your full catalog gains market share together.
We Run Your Amazon. You Run Your Business.
Spending 60+ hours/week on Amazon? Juggling SEO, PPC, ops, sourcing, and still falling behind?
We handle everything. One team, one price, zero headaches.
What’s Included:
PPC
The Key Driving Traffic to your listings lies in PPC. We’ve helped hundreds of clients set up proper advertising compaigns that produce impressive results
SEO
Rank on Page 1 with our proven optimization process. See measurable results in 90 days.
Listing Copywriting
Make your products impossible to ignore. Expert copywriting to Amazon’s Algorithm and human buyers.
Creative Design
High-CTR listing images, conversion-focused A+ Content, and Brand Stores that turn browsers into buyers.
Catalog Management
Your product catalog, optimized. We perfect listings, attributes, and structure so customers see exactly what they need.
Catalog Troubleshooting
Suppressions? Errors? Compliance issues? We fix them fast.
New Product Creation
Adding new products on Amazon means navigating approvals, product identifiers, required documents, and dozens of mandatory fields.
One mistake delays your launch by weeks. We handle it right, the first time.
Parentages
By setting up parentages, we connect variations such as color or size to the same listing. This gives customers improved options to purchase.
Parentage setup involves complex Amazon flat files work—done wrong, you risk wiping your entire catalog.
Main Image Optimization
Boost your click-through rate with main images designed to stand out in search results.
Reporting & Monitoring
Stay ahead of Amazon’s changes. We track performance, monitor your account, and optimize continuously.
Account Audit
Deep dive into your listings, ads, and catalog. We identify what’s broken and what it’s costing you.
FBA & Inventory Planning
Avoid storage fees and stockouts. Expert IPI management and strategic planning keep inventory flowing smoothly.
What’s Included:
Increase visibility and drive sales with ads that appear in Amazon search results and on product detail pages.
Brand campaign
Uses only your own brand keywords. Primarily defensive advertising with lower spend. Helps protect branded searches from competitors bidding on your brand terms.
Competitor brand campaign
Uses only your own brand keywords. Primarily defensive advertising with lower spend. Helps protect branded searches from competitors bidding on your brand terms.
Competitor ASIN targeting
Targets selected competitor ASINs so your products appear on their product detail pages. Useful for reaching shoppers comparing similar products.
Defensive ASIN targeting campaign
Uses competitor brand keywords only. Designed to capture market share and generate incremental sales. Typically lower impressions, controlled spend, and strong return potential.
Video ads
Highly effective ad format shown in search results. Best results come from professionally produced videos, ideally around 15–30 seconds. Requires Brand Registry.
Auto campaign
Amazon automatically selects keywords and placements. Useful for keyword discovery and uncovering opportunities missed by manual campaigns. Brand terms are excluded when needed
Targeting is split into four areas:
- Substitutes: Shoppers viewing similar products
- Complements: Shoppers viewing related products often bought together
- Loose match: Search terms loosely related to your products
- Close match: Search terms closely related to your products
Manual campaign
Keywords are manually selected for greater control. Often delivers the highest spend and strongest sales volume when well structured. We use bid adjustments to increase visibility at top-of-search placements. Smaller, tightly themed keyword groups usually perform better than large keyword lists.
Sponsored Brands
Sponsored Brands are flexible ads that highlight your brand logo, a tailored headline, and a selection of products.
These ads are strategically placed in high-visibility areas of shopping results and on product detail pages, enhancing brand exposure to customers looking for products similar to yours.
Sponsored brand placement:
- Below the top of shopping results
- Within shopping results
- Product detail pages
- Sponsored brands video also available
Sponsored Display
Sponsored Display offers a simple setup with adaptable pricing options, making it easy for any business to start advertising within minutes.
Key features:
- Target audiences on or off Amazon
- Choose between programmatic or custom creatives
- Track New-to-Brand (NTB) performance metrics
Frequently Asked Questions (FAQs)
Amazon PPC (Pay-Per-Click) management involves setting up, optimizing, and running ad campaigns on Amazon to drive visibility and sales. It’s essential because effective PPC targets high-intent shoppers, turning ad spend into real revenue, not just clicks.
We manage Sponsored Products, Sponsored Brands, Sponsored Display, Video Ads, Manual and Auto campaigns, Brand defense, and Competitor targeting—customized to fit your goals.
We conduct in-depth keyword research and use a mix of Broad, Phrase, and Exact Match types. We continuously test and adjust bids to focus on what’s driving performance.
You’ll receive weekly reports covering impressions, clicks, ACOS, conversions, and sales growth, offering full transparency and insights for ongoing optimization.
15-25% reduction in weeks 2-4 from cutting waste. 30-50% sustainable reduction in 60-90 days.
We stay on top of Amazon updates, algorithm shifts, and new ad tools, constantly testing and refining strategies to keep your campaigns competitive.