AMAZON PPC MANAGEMENT
Get your products seen and sold
Amazon advertising management
We build and manage PPC campaigns that convert without draining your budget. From pinpointing effective keywords to staying ahead of competitors, we make sure you get the most out of every ad dollar.
Go beyond clicks and get results
Our Amazon PPC experts target high-value shoppers with campaigns built for conversions, not just clicks. With data-backed strategies, every ad dollar you invest works harder to maximize visibility and boost your sales.
Keyword research
Performing comprehensive keyword research is crucial for targeting the right audience and boosting ad visibility
Optimized campaigns
To optimize campaigns, we set goals, allocate budgets, use targeted bids, manage keywords, and monitor key metrics.
Reduce ACOS
Reduce ACOS and boost sales by harvesting profitable keywords, using exact match targeting.
Increase sales
Increase sales with PPC by auditing ads, optimizing listings, and using strategic pricing for product launches.
Weekly reporting
We deliver weekly reports to keep you updated on your ad performance, ensuring transparency and ongoing optimization.
Design
Well-crafted creatives can build a strong brand identity and set your products apart from the competition.
Keyword Strategies
We use three keyword match types to test performance and optimize bids based on results. A keyword may perform better in one format than another, so we monitor outcomes and adjust bidding accordingly.
Broad Match
Targets searches related to the keyword, including variations and related terms. Search queries may include additional words. This match type typically generates the highest impression volume
Phrase Match
Targets searches that include the keyword phrase in the query, while allowing additional words before or after it. This provides a balance between reach and relevance.
Exact Match
Targets searches that closely match the keyword with the highest level of precision. It generates the lowest impression volume but offers the strongest control and most targeted traffic.
Sponsored Products
Increase visibility and drive sales with ads that appear in Amazon search results and on product detail pages.
Brand campaign
Uses only your own brand keywords. Primarily defensive advertising with lower spend. Helps protect branded searches from competitors bidding on your brand terms.
Competitor brand campaign
Uses only your own brand keywords. Primarily defensive advertising with lower spend. Helps protect branded searches from competitors bidding on your brand terms.
Competitor ASIN targeting
Targets selected competitor ASINs so your products appear on their product detail pages. Useful for reaching shoppers comparing similar products.
Defensive ASIN targeting campaign
Uses competitor brand keywords only. Designed to capture market share and generate incremental sales. Typically lower impressions, controlled spend, and strong return potential.
Video ads
Highly effective ad format shown in search results. Best results come from professionally produced videos, ideally around 15–30 seconds. Requires Brand Registry.
Auto campaign
Amazon automatically selects keywords and placements. Useful for keyword discovery and uncovering opportunities missed by manual campaigns. Brand terms are excluded when needed
Targeting is split into four areas:
- Substitutes: Shoppers viewing similar products
- Complements: Shoppers viewing related products often bought together
- Loose match: Search terms loosely related to your products
- Close match: Search terms closely related to your products
Manual campaign
Keywords are manually selected for greater control. Often delivers the highest spend and strongest sales volume when well structured. We use bid adjustments to increase visibility at top-of-search placements. Smaller, tightly themed keyword groups usually perform better than large keyword lists.
Sponsored Brands
Sponsored Brands are flexible ads that highlight your brand logo, a tailored headline, and a selection of products.
These ads are strategically placed in high-visibility areas of shopping results and on product detail pages, enhancing brand exposure to customers looking for products similar to yours.
Sponsored brand placement:
- Below the top of shopping results
- Within shopping results
- Product detail pages
- Sponsored brands video also available
Sponsored Display
Sponsored Display offers a simple setup with adaptable pricing options, making it easy for any business to start advertising within minutes.
Key features:
- Target audiences on or off Amazon
- Choose between programmatic or custom creatives
- Track New-to-Brand (NTB) performance metrics
Frequently Asked Questions (FAQs)
Amazon PPC (Pay-Per-Click) management involves setting up, optimizing, and running ad campaigns on Amazon to drive visibility and sales. It’s essential because effective PPC targets high-intent shoppers, turning ad spend into real revenue, not just clicks.
We manage Sponsored Products, Sponsored Brands, Sponsored Display, Video Ads, Manual and Auto campaigns, Brand defense, and Competitor targeting—customized to fit your goals.
We conduct in-depth keyword research and use a mix of Broad, Phrase, and Exact Match types. We continuously test and adjust bids to focus on what’s driving performance.
You’ll receive weekly reports covering impressions, clicks, ACOS, conversions, and sales growth, offering full transparency and insights for ongoing optimization.
15-25% reduction in weeks 2-4 from cutting waste. 30-50% sustainable reduction in 60-90 days.
We stay on top of Amazon updates, algorithm shifts, and new ad tools, constantly testing and refining strategies to keep your campaigns competitive.